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Sarkar
CRUST N CRUMB
A High end Patisserie proposed at the existing Zen Cafe in Ahmedabad, catering to the crowd of the city who loves to indulge in casual sweetness.
An ambiance was created on the basis of understanding the core product - cupcake.
Not only limited to Interior elements, but was also expanded into the complete retail branding. The understanding was to know the right amount of element execution, much like the recipe.
The basic notion of a dessert bar was questioned, so as to concentrate on the "Behind the Curtain" experience.
ART GALLERY - PASTRY KITCHEN
Four Counters - Chocolate Pastries, Fruit Pastries, Playful Recipes and Other base recipes.
As one enters, the first Dramatic entry walk takes place through this corridor, to view what is being made, the menu and recipes for the day. This finally ends at the Billing Counter. Brass framed Window with an openable unit is installed to allow enclosure for hygiene, but allows a service accessible counter. Mirrors placed above the Kitchen counter table to allow the pieces of art being made by the Pastry Chefs at work.
MOTION WALL - INTERIOR SEATING
Brinigng the Modern Art Gallery inside, with dramatic walls adorned with video screens where the live kitchen is being displayed as a vintage movie. A continuous visual allows the visitor to see it while enjoying their pastries. Choices of materials include raw polished concrete to bring in dark mystic feeling with focus on the table and plate. This combined with the Royal signature colour of Boysenberry on the lush couches. The interiors to speak combination of Modern and Classical Period with touch of Elegance and Grandeur
STYLE OF INTERIORS - THE CONTRASTING TEXTURES
Understanding a basic cupcake, which comes with two main textures - Rough textured (Base) and Smooth creamy textured (Topping).
Taking this forward, the entire interiors was composed of two basic contrasting texture play. The choices of materials was hence based on this basic theory.
Adding, a dark background, with minimal features allows the focus to be entirely on the main component (the pastries) which is the foreground. Which has been complimented by usage of smooth and shiny materials.
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